Design + Innovation Center

Design + Innovation Center of Chongqing Research Institute (CCTEG) focuses on architecture design and private and commercial interior spaces.

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Largely inspired by the design process of gathering elements and distilling to the essentials, the Design + Innovation Center’s identity system engages its audience through a way similar to that of a viewfinder.

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While adapting to different surfaces and spaces, the identity system for the Design + Innovation Center keeps its “focus” on the information(or where audience’s attention is needed).

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