Baker Street

Upscale gastropub situated in the heart of Chongqing delivering the best of London's vibrant dining scene.

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In order to establish a new brand image for Baker Street, it was crucial to steer clear from the obvious Sherlock-Holmes-inspired or British style visual language.

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Starting with the symbol, we wanted to help communicate and showcase the possibilities of the brand. With the inherit grid system, the symbol was able to change its visual appears to “display” relevant information

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baker street

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Photography: Baker Street